Recession Effect-ads which remakes researchers to rockstars

There have been some cool ads recently, after the chapter zoozoo’s for Vodafone now its time for the IT biggies to bring out their own. The coolest of em all is the Intel’s ‘Our Kind of Hero’ ad. The ad shows Ajay Bhatt (Sadly the one in the ad is not the real Ajay Bhatt) co-creator of USB (Universal Serial Bus), walking to get coffee amid adolation from his Intel junior collegaues. They have T-Shirts with his picture,autographs and more.

who's Ajay Bhatt ??
• Title: Intel fellow, and chief client architect for Intel's mobile platforms
• Claim to fame: Co-inventor of the Universal Serial Bus (USB), a standardized outlet for connecting devices to computers. He's currently working on highly efficient, high-performance laptops.
• Age: 52
• Family: Married, with a daughter in college
• Background: The son of a university professor, Bhatt moved from Baroda, India in 1981 to study in the U.S. He's been with Intel since 1990, and moved to Oregon in 1996.

Ajay Bhatt, Chief Platform Architect at Intel, and co-creator of the USB port on PCs and laptops, is featured in one of Intel's new global ad campaigns. The tag is "our rock stars are different from your rock stars." Only, the rock star in the ad is an actor, playing a too-cool Bhatt.

Intel picked the Beaverton researcher as one focus of a national ad campaign that launches Monday, highlighting the people behind the chip maker's technology and making light of the obscurity in which they labor.

The concept is simple: What if Bhatt, and Intel's other scientists, were treated like rock stars?

In the commercial, which will air coast-to-coast and around the globe, Bhatt struts into an Intel cafeteria and is greeted by a loud guitar riff, as womenswoon and colleagues press in for his signature.
Except it's not Bhatt, but an actor.
Intel's ads, dubbed "Sponsors of Tomorrow," represent the company's biggest marketing campaign in three years. Hoping to draw a parallel between itself and its researchers, Intel is making a lighthearted argument that they play a key role in creating new technologies, a role that generally goes unseen in PCs, laptops and other high-tech gadgets. It's a tricky pitch, inasmuch as Intel doesn't sell anything the everyday consumer can buy.

It isn't always. For example, Microsoft recently began its own "I'm a PC campaign," showing everyday consumers choosing inexpensive PCs over Apple's Macintosh brand.
Unnoticed in the ads, except by techies, is that some of those consumers pick bargain PCs with chips by Intel's much smaller rival, Advanced Micro Devices. (All Macs use Intel processors.)